Homepage Redesign

Redesigned the homepage using a flexible atomic component system that improved usability and increased velocity for design, development, and merchandising teams.

Project Overview

Goal

Redesign the homepage to better reflect user needs and create a scalable atomic design foundation that improved consistency, streamlined code, and accelerated design, development, and merchandising workflows.

Outcome

Successfully launched a new homepage experience with measurable improvements in conversion rate and revenue per visitor, along with clear indicators of increased usability and design cohesion.

My Contributions

Conducted user research to identify needs, behaviors, and opportunities that informed the homepage strategy
Collaborated with stakeholders to align on goals, requirements, and design direction
Consolidated and rationalized the component library, reducing the number of components required by more than 90 percent
Defined core component behaviors, states, and micro-interactions to support consistent and scalable design
Advised on A/B testing and analytics approaches to validate design decisions and measure impact

Want to collaborate? Drop me a line!

Whether you're interested in working together or talking shop, I'd love to hear from you

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